GENERATIONS & How Americans Spend Their Money by Generation.

by Preethi Lodka, Salesforce, 9/25/22.

…This graphic by Preethi Lodha uses data from the U.S. Bureau of Labor Statistics to show how average Americans spend their money, and how annual expenses vary across generations.

A Generational Breakdown of Overall Spending

Overall in 2021, Gen X (anyone born from 1965 to 1980) spent the most money of any U.S. generation, with an average annual expenditure of $83,357.

Generation/ Birth Year Range / Average Annual Expenditure (2021)

Silent 1945 or earlier $44,683

Boomers 1946 to 1964 $62,203

Generation X 1965 to 1980 $83,357

Millennials 1981 to 1996 $69,061

Generation Z 1997 or later $41,636

Gen X has been nicknamed the “sandwich generation” because many members of this age group are financially supporting both their aging parents as well as children of their own.

The second biggest spenders are Millennials with an average annual expenditure of $69,061. Just like Gen X, this generation’s top three spending categories are housing, healthcare, and personal insurance. 

On the opposite end of the spectrum, members of Generation Z are the lowest spenders with an average of $41,636. per year. Their spending habits are expected to ramp up, especially considering that in 2022 the oldest Gen Zers are just 25 and still early in their careers.

Read more at … https://public.tableau.com/app/profile/preethilo/viz/HowAmericansSpendTheirMoney/ConsumerSpendingbyGeneration

Read More at … https://www.visualcapitalist.com/cp/how-americans-spend-their-money-2022/

VISION & Salesforce founder/co-CEO Marc Benioff explains how clarity + alignment in the word “V2MOM” is the key to Salesforce’s success.

by Robert Glazer, Inc. Magazine, 11/5/18.

 vision and values (V2) combined with methods, obstacles, and measures (MOM). It’s shorthand for some fundamental business processes:

Vision: Defines what you want to do or achieve.

Values: Principles and beliefs that help you pursue the vision.

Methods: Actions and steps to take to get the job done.

Obstacles: The challenges and issues you have to overcome to achieve the vision.

Measures: The ways in which you measure achievement.

V2MOM was the brainchild of Salesforce founder and co-CEO Marc Benioff, who has said that it is “the biggest secret of Salesforce.com’scess.”

In a column explaining the origin of V2MOM, Benioff wrote, “When I was at Oracle, I struggled with the fact that there was no written business plan or formal communication process during our growth phase. In fact, I remember asking Larry Ellison during my new-hire orientation, ‘What is Oracle’s five-year plan?” His response was simple: ‘We don’t have a five-year plan, we barely have a six-month plan. It was our job to figure it out what Larry wanted on our own.”

This led Benioff down the path to examining what great companies do differently. He found that the discussions kept coming back to the themes of clarity and alignment. 

Read more at … https://www.inc.com/robert-glazer/marc-benioff-says-these-4-principles-are-key-to-salesforces-success-heres-how-to-use-them.html