“Growing, but Gray” by Amy Lynch, Generational Speaker, Generational Edge, 10/14/15, (click here to watch the 1971 video).
… Until recently, people supported nonprofits and associations because it was the “right thing to do.” Nothing wrong with that. It just doesn’t work with Gen X and Millennials. The first question younger gens ask is “Will this work?” Associations and nonprofits have to have ready answers.
IDEALISTIC BOOMERS WANTED TO TEACH THE WORLD TO SING. YOUNGER GENERATIONS WANT TO TEACH THE WORLD TO SING, TOO, BUT WITH A QUANTIFIABLE ROI ON THE SONGFEST.
Meanwhile, Millennials expect companies to be good for society, and the nonprofits garnering respect these days are well managed and (yep!) profitable. It’s an odd crossover, and here’s the upshot. As a nonprofit or an association, you absolutely have to be crystal clear about who you are, what your do for whom and how your results are measured.
Here’s a tip for that process. Put numbers on it. If you are an association, survey your members to get percentages of members who got new business, new skills or new management tools. If you are a nonprofit, put hard numbers on your results. Then you can win over prove-it-to-me Gen Xers and mission-based Millennials.
Read more at … http://www.generationaledge.com/blog/growing-but-gray