GENERATIONS & Nonprofits learn to appeal to Xers & Millennials #AmyLynch

 “Growing, but Gray” by Amy Lynch, Generational Speaker, Generational Edge, 10/14/15, (click here to watch the 1971 video).


… Until recently, people supported nonprofits and associations because it was the “right thing to do.” Nothing wrong with that. It just doesn’t work with Gen X and Millennials. The first question younger gens ask is “Will this work?” Associations and nonprofits have to have ready answers.


Meanwhile, Millennials expect companies to be good for society, and the nonprofits garnering respect these days are well managed and (yep!) profitable. It’s an odd crossover, and here’s the upshot. As a nonprofit or an association, you absolutely have to be crystal clear about who you are, what your do for whom and how your results are measured.

Here’s a tip for that process. Put numbers on it. If you are an association, survey your members to get percentages of members who got new business, new skills or new management tools. If you are a nonprofit, put hard numbers on your results. Then you can win over prove-it-to-me Gen Xers and mission-based Millennials.

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MARKETING & 5 Common Pitfalls in Non-Profit Marketing

by Roman Kniahynyckyj, JULY 11, 2015.

lw_5_pitfallsWhen it comes to increasing donations for your non-profit organization, begging, pleading and coercion are not the answers. In fact these techniques are more likely to turn potential donors away. Here are some solutions to addressing common pitfalls to avoid in online marketing for non-profits…

1) Not Being Social...Pick one channel. Facebook is probably a good place to start. Setting up a social channel isn’t the end though. You may not have a lot of people interacting with you but when someone does ask you a question or comment on your page it’s important you respond appropriately…

2) Not Telling a Story.  Sharing a heart felt story about how donations have been used offers a powerful trigger for other potential donors… Help your website visitors understand and envision the impact of their donations. The more personal stories and long term community impact you can show the more likely you’ll keep people reading and move them towards a donation.

3) Not Creating A Wish List… Creating a non-profit wish list is a useful way to do this. Remember, any ‘ask’ must have a solid rationale for it – if you are asking for a new office computer make sure you let folks know your current computer is almost obsolete or is having trouble running the latest software.

4) Not Offering Social Proof.  In addition to showing where the money goes it’s important to show how the money already raised is being put to work. One of the best ways of offering this sort of social proof is through infographics that can be shared. Infographics are the perfect way to present a variety facts, figures and ideas in an easily digestible format…

5) Not Making it Insanely Easy to Donate.  If your website visitor has to click more once to get to a donation page from any page on your site they’re clicking too much. You will certainly have some visitors landing on your site ready to donate. If someone is ready and willing to donate don’t make it a challenge for them.

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STRATEGY & Three Factors of a Good Strategy by Peter Drucker

Peter Drucker in his book Non-profit Management points to the three elements of a good strategy:

“To work systematically on the productivity of an institution, one needs a strategy …. The first factor is always the people. It’s not a matter of working harder; we learned that long ago. It’s a matter of working smarter, and above all, of placing people where they can really produce. The second universal factor is money. How do we get a little more out of the money that we have? It’s always scarce. And the third factor is time.” (Drucker, 1990)

MANAGEMENT & Quotes from Drucker on Non-profits

Helpful (& insightful) quotes from Peter Drucker’s book “Managing the Non-Profit Organization” compiled by Dr. Whitesel

“A leader needs to see himself in a position of indebtedness.  Leaders are given the gift of leadership by those who choose or agree to follow.” (Drucker, p. 37)

“Even if you have market leadership, non-customers always outnumber customers.” (Drucker, p. 100).   Elmer Towns said once: “As long as there is one person in your community who doesn’t know Jesus as Savior, your church isn’t big enough

“Write down what you expect to happen.  Nine months or a year later, compare your expectations to what actually happened.” (Drucker, p. 197)

David Hubbard said, “I think a CEO has two primary areas of service.  I have to care for the vice-presidents, whom I supervise…And I have to care for the trustees.” (Drucker, p. 173)

“Paying serious attention to self-development – your own and that of everyone in the organization – is not a luxury for non-profit executives.”  (Drucker, p. 189)

Inviting each volunteer to answer two questions twice a year.  “What have I learned?  What difference to my own life has my [ministry] at the church been making?” (Drucker, p. 190)

Drucker’s questions were great.  “Where have I made an impact?  Where do my clients need me—not just want me?  Where have I been wasting their time and mine?  Where should I concentrate next year so as not only to give my best but also to get the most out of it?”  (p. 191)

Drucker maintains, “Probably the best of the nuts and bolts of self-development is the practice of keeping score on yourself.” (p. 224)

“Write down what you expect to happen.  Nine months or a year later, compare your expectations to what actually happened.” (Drucker, p. 197)

“It is always painful for me to see how great the gap is between what I should have done and what I did do.” (p. 224)