Commentary by Dr. Whitesel: Tacticians, those who crunch the numbers and analyze feasibility, are necessary on your team. But when they start to stonewall the team and their decisions – then the visionaries will leave.
The end result is that the tacticians slowly constrain and contract the organization until it’s less healthy and eventually marginalized. Read this article in The New York Times to understand how this organizational atrophy attacked Apple.
Why Jony Ive Left Apple to the ‘Accountants’
by Tripp Mickle, The New York Times, 5/1/22
It was 2014, and Apple’s future, more than ever, seemed to hinge on Mr. Ive. His love of pure, simple lines had already redrawn the world through such popular products as the iMac, iPod and iPhone. Now, he was seated at a conference table with Tim Cook, the company’s chief executive, the two men embodying nearly 40 years of collaboration, with one designing and the other assembling the devices that turned a failing business into the world’s largest company. They both wanted another hit, but Mr. Ive was pushing for a product reveal more audacious than any in the theatrical company’s history.
… With time, his (Jony Ivy) grievances would grow. In the wake of Mr. Jobs’s death, colleagues said, Mr. Ive fumed about corporate bloat, chafed at Mr. Cook’s egalitarian structure, lamented the rise of operational leaders and struggled with a shift in the company’s focus from making devices to developing services.
Disillusioned with Mr. Cook’s Apple, Mr. Ive would depart five years later, in 2019. His exit would change forever the balance of power at the top of a company long defined by its product ingenuity, leaving it without one of its most creative thinkers and the driving force behind its last new device category.
Today, Apple boasts a market value of $2.57 trillion and a lineup of legacy products that have helped it preserve its perch as America’s largest public company. In Mr. Ive’s absence, Mr. Cook has accelerated a shift in strategy that has made the company better known for offering TV shows and a credit card than introducing the kind of revolutionary new devices that once defined it.
Read more at … https://www.nytimes.com/2022/05/01/technology/jony-ive-apple-design.html
You must be logged in to post a comment.