NEED-MEETING & A video intro to a “4-stage Need-based Outreach Strategy” LEAD-600 #Cure4CommonChurchBook

Commentary by Prof. B: I’ve created this video to not only introduce colleagues and clients to the efficacy of a “4-Stage Outreach Strategy,” but also to give my online students a sense of an introduction I would give in a live classroom. The viewer will find a concise intro to why most outreach efforts fail … because they are not holistically incorporating all “4-stages” of an outreach strategy. Plus, my LEAD-600 students will find this a helpful introduction to their classroom assignments on need-based outreach.

©️Bob Whitesel 2017, used by permission only.

You can find more on this in videos and excerpts from my books/articles at the below links (or by just searching for the words “need-based” or “need-meeting” on ChurchHealth.wiki):

https://churchhealthwiki.wordpress.com/2014/03/05/outreach-2/

https://churchhealthwiki.wordpress.com/2017/09/15/need-meeting-a-video-introduction-to-lead-545-assignments-on-need-meeting-by-prof-b/

https://churchhealthwiki.wordpress.com/2015/12/07/need-meeting-examples-of-need-based-church-programs-from-maslows-hierarchy/

https://churchhealthwiki.wordpress.com/2015/07/06/need-meeting-how-the-holmes-rahe-scale-gets-small-groups-involved-in-need-meeting/

OUTREACH & Need-meeting: A poignant fable by a Millennial

“I’m not particularly attracted to a religion where someone approaches me in the parking lot of a grocery store with a tract in hand, telling me I’m going to hell, without ever once considering the possibility that I might need help carrying my groceries.”

Commentary by Professor B: This was a short fable shared with me by a former student. It illustrates succinctly why we should utilize a need-based approach to outreach. Larry wrote:

Prof. Whitesel, I’m doing a response for Bible as Christian Scripture and recalled a quote from a friend of my son’s some years that reminded me of your book, Cure for the Common Church, and in particular, your prescription for growing O.U.T.

The response touched on how we want to world to see us, as a source of judgement or a source of the Good News. The quote I recalled from my son’s friend: “I’m not particularly attracted to a religion where someone approaches me in the parking lot of a grocery store with a tract in hand, telling me I’m going to hell, without ever once considering the possibility that I might need help carrying my groceries.”

Thought you might enjoy that. Larry

NEED-MEETING & Maddox shows Wesley did not have a “hole in the Gospel” #need-meeting

Wesley did not overlook the possible positive evangelistic impact resulting from Christian engagement in such open-ended works of mercy. But the specific potential effect that he highlighted was not the enticement of uncommitted persons to embrace the Christian faith by addressing their physical needs. Rather, he hoped to overcome the widespread crisis of credibility of Christian witness through the increased number of Christians who would model authentic loving care for others!” (Maddox, 2002)

Maddox, Randy L. (2002) “Visit the poor” John Wesley, The Poor and The Sanctification of Believers. Kingswood books Nashville, (pg 69).

Retrieved by Salvation Army officer Regina Shull as part of an assignment for LEAD 600.

social engagement action need-meeting

STRATEGY & Why churches need blue-ocean strategies

by Bob Whitesel D,Min., Ph.D, , Biblical Leadership Magazine, 9/18/17.

W. Chan Kim and Renee Mauborgne analyzed 150 years of strategic decision-making and concluded that every strategy could be described as either a “red ocean strategy” or a “blue ocean strategy.” A red ocean strategy is where you go after the same people as your competitors and try to meet the same needs that your competitors are meeting. Therefore you fight over the same fish and, as sharks feeding on the same fish, the water becomes red with blood.

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A blue ocean strategy, however, finds new segments of the market that are not having their needs met and begins to meet those needs. Therefore you are not competing with your competitors, but rather you are meeting needs in a segment of the market that the other competitors have overlooked.

This is very important for the church. Most churches typically try to have a better children’s ministry, a more professional worship team or a more visible/attractive facility in hopes of attracting people to the church. Typically this attracts other Christians looking for a better experience.

And, my observation has been that over the past three decades more and more churches have tried to grow by focusing on attracting other Christians rather than meeting the needs of non-churchgoers.

A red ocean vs. blue ocean strategy for the church means reaching non-churchgoers [need-meeting] rather than just reaching church-goers [attraction]. Take a look at this comparison between the two strategies published by Sage Growth Partners.

Here is a helpful comparison:

 For more insights, see W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Boston: Harvard Business Review Books).

Photo source: istock

Read more at … https://www.biblicalleadership.com/blogs/why-churches-need-blue-ocean-rather-than-red-ocean-strategies/

NEED-MEETING & A video introduction to LEAD 545 assignments on “need-meeting” by Prof. B

Commentary by Prof. B: This is another of the video introductions I record for my students explaining the assignments and parameters of their weekly work.  This creates a feeling of a live course and students tell me that along with the audio analysis of their homework I send them, they appreciate these efforts.  This assignment is for LEAD 545, the week on “Need-meeting and World-changing.”

(note: this is for LEAD 545 even though I may have inadvertently said it is for LEAD 600)

©️Bob Whitesel 2017, used by permission only.

NEED-MEETING & How The MIX ministry is meeting Maslow’s Safety Needs for an urban community

Commentary by Dr Whitesel: Abraham Maslow said one of the most critical, yet overlooked, tasks is meeting “safety needs:” the need people have for a safe and secure environment. Read this article to see how one church, in a dangerous neighborhood, weekly opens its doors for a potluck and free courses to provide a safe and popular environment for local residents. Thanks to Great Commission Research Network president James Cho for passing this along.

After 2014 tragedy, why the MIX in Santa Ana is thriving as a free source of classes, meals and love

by Theresa Walker, The Orange County Register, 12/28/16.

It’s a Wednesday night at Newsong Church in Santa Ana, and the gathering known as The MIX is in full swing…

Pop into different rooms on the church’s 17th Street campus, and classes for children and adults are underway, including art, baking, martial arts, crochet, piano and guitar, robotics, and PiYo, a mix of Pilates and yoga.

There are classes in English as a second language for adults and homework help for students.

The MIX is meant to create a safe place for families that live in overcrowded and risky neighborhoods, where it’s unsafe to go out at night. It gives them a place to relax, let the children run around in the open air, connect with one another and improve their lives.

It’s all free, with classes taught by volunteers who include church congregants and members of the wider community. They range from white-collar professionals to someone like Hilda Colin, a mom who heard about The MIX from neighbors.

The meals are typically potluck…

The MIX, formally called The MIX Academy, is Lo’s ministry, and he sums up its purpose in one word: Love.

There’s no preaching, but Lo views what happens at The MIX in spiritual terms.

People might come at first for the free food but find other nourishment when they break bread together and share their stories, their dreams and their talents, he said.

“To me, that’s community transformation, when you can equip the community to teach the community,” Lo said, adding that most of the people who attend The MIX are from impoverished and underserved areas, such as the Willard Intermediate School neighborhood around the corner from the church.

He hopes to train others to start their own version of The MIX at a second location in the city, if a place becomes available.

Lo talks about children who spend so much of their lives indoors – most of the day in a classroom at school and then all evening cooped up inside at home – an overcrowded apartment or maybe just one room in a house, because their parents fear what might happen to them on the streets. Or there is no place for them to play outside. Or there is no money to pay for after-school activities…

On routine nights, the free meal is served from 6 to 7 p.m. Then two hour-long sessions of classes take place, one starting at 7 p.m. and the other at 8 p.m. The classes are listed on a big screen inside the dining hall.

The MIX is supported by a host of donors, local and national, that include Wells Fargo, Nike, Adobe software, Trader Joe’s, Dave & Busters, Obey Clothing and Bracken’s Kitchen…

Read more at … http://www.ocregister.com/2016/12/28/after-2014-tragedy-why-the-mix-in-santa-ana-is-thriving-as-a-free-source-of-classes-meals-and-love/

NEED-MEETING & Luke’s commentary on Jesus’ words, “more blessed to give than to receive…”

“In everything I have shown you that, by working hard, we must help the weak. In this way we remember the Lord Jesus’ words: ‘It is more blessed to give than to receive.’” ‭‭ Acts of the Apostles‬ ‭20:35‬ ‭CEB‬‬

Read more at …. http://bible.com/37/act.20.35.ceb