SKEPTICISM & Millennials Increasingly View the Church Negatively

by Aaron Earls, LifeWay, 2/26/16.

Not only are they not showing up for services, a growing number of millennials believe churches are bad for society.

Since 2010, millennials’ view of churches and other religious organizations as having a positive effect on the country has fallen 18 percentage points, according to Pew Research.

In 2015, 55 percent of young adults believed churches have a positive impact on the country compared with 73 percent five years ago.

The drop among millennials comes when other generations view churches more positively. In 2010, millennials had the highest view of churches. Today, it’s the lowest of any generation.

Churches weren’t the only institution about which millennials grew more cynical. Five years ago, 40 percent of young adults thought the national news media had a positive impact. That portion is only 27 percent today, largely in line with other generations’ view of the national media.

By and large, however, millennials didn’t fit with the perception they are anti-institutional. Among every institution, except the church, young adults were the most likely to say it was having a positive effect on the way things are going in the country today. Generally speaking, the younger you are the more likely you are to see non-religious institutions as having a positive impact on society.

Overall, among the 10 institutions Pew asked about, churches and religious organizations fell in the middle. Millennials view small businesses (86 percent), technology companies (77 percent), colleges and universities (73 percent), and labor unions (57 percent) more positively than churches.

Despite the decline, young adults still see churches as more positive contributors to society than the energy industry (54 percent), banks and other financial institutions (45 percent), entertainment industry (39 percent), large corporations (38 percent), and the national news media (27 percent).

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FAITH SHARING & Research suggests younger evangelicals are slightly more likely to share their faith

by Facts & Trends, LifeWay, 5/13/16.

About a quarter of U.S. religiously affiliated adults share their faith at least once a week, according to Pew’s study of American religious beliefs and activities.

The practice of sharing one’s faith is up slightly since 2007.

While older Americans are more engaged in other religious practices (attending church, prayer, Scripture reading), Pew found younger adults are slightly more likely than those 65 and older to share their faith.


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JOB TENURE & When Should You Switch Jobs? 4 Career Lessons in 3 Graphs #ForbesMagazine

by Stephanie Denning, Forbes Magazine, 4/25/16.

Job-hopping is commonplace these days among millennials. I’ve often wondered how much time one should really stay put in a job? And if you leave, what are you really at risk of missing? Can you leave a job too soon? Can you stay too long?

In my experience there are two important variables. The first is your learning curve. Every job has one. Surprisingly, I’ve found the learning curve to be pretty universal across jobs. From what I’ve seen, it takes about 1.5 to two years to really surpass the steep part of the learning curve. It looks something like this:


After 1.5 to two years, you start to experience diminishing returns to learning. So if you’re concerned about leaving a job too soon, and foregoing some of that learning, let your concern be assuaged by the fact that after two years, your opportunity cost of learning isn’t as high as it once was.

Only after you’ve past this learning curve can you really start to experience productivity gains, the second variable. After surpassing the steep part of the learning curve, it will take you a lot less time to complete a task than it did six months ago. But productivity gains only matter if you’re trying to make a career for yourself in that job. If you’re trying to rise the ranks, this can be helpful because you can spend more time on other tasks and less time on the old ones…

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RELIGIOSITY & Americans Skeptical Of God But Think Heaven Is Real, Somehow

By Joshua A. Krisch, Vocativ News, Mar 21, 2016.

The United States formally separates Church and State, but it’s hard to deny that America is inundated with religious innuendo, from its controversial pledge of allegiance all the way down to its Judeo-Christian courthouse displays and faith-espousing legal tender. Yet fewer Americans pray or believe in God than ever before, according to a new study in the journal Sage Open.

Researchers found that the percentage of Americans who claim they never pray reached an all-time high in 2014, up five-fold since the 1980s. Over the same time period, belief in God and interest in spirituality appears to have similarly declined, especially among young adults.

The findings suggest that, “millennials are the least religious generation in memory, and possibly in American history,” says Jean M. Twenge, psychology professor at San Diego State University and coauthor on the study, in a press statement. “Most previous studies concluded that fewer Americans were publicly affiliating with a religion, but that Americans were just as religious in private ways. That’s no longer the case, especially in the last few years…”

The notion that the U.S. is inching away from organized religion is nothing new. Throughout the 2000s, studies repeatedly found that many Americans had lost faith in religious institutions. But scientists suspected the shift was from organized religion, rather than spirituality—that Americans had stopped attending formal services, but that they still prayed and believed in private…

But this new study suggests that Americans have a problem with God—and that our spiritual issues run deeper than paltry mistrust of religious institutions.

For the study, researchers pulled 58,893 entries from the GSS, a nationally representative survey of U.S. adults. The results suggest a steep decline in the number of Americans who pray, believe in God, take the Bible literally, attend religious services or identified as religious—all factors that should have relatively little to do with America’s skepticism of large institutions.

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MILLENNIALS & Though less religious than older Americans, they are just as spiritual #PewResearch #ORGANIXbook

Commentary by Dr. Whitesel: A cultural predilection of older generations is to judge younger generations as less religiously interested. Yet if you look at the research, Millennials are just as spiritual as older Americans, though they are less attracted to our churches. This reminds us that most churches’ attractional strategies (see chpt. 2, ORGANIX) are culturally limited. So before you write off Millennials or choose not to reach out to them, read this Pew Research article which points out that most Millennials are on a spiritual quest.

by BECKA A. ALPER, Pew Research, 11/23/15.

By many measures, Millennials are much less likely than their elders to be religious.

For instance, only about half of Millennials (adults who were born between 1981 and 1996) say they believe in God with absolute certainty, and only about four-in-ten Millennials say religion is very important in their lives. By contrast, older generations are much more likely to believe in God and say religion is important to them.


And this lower level of religiosity among Millennials manifests itself not just in what they think, but in what they do. Just 27% of Millennials say they attend religious services on a weekly basis, a substantially lower share than Baby Boomers (38%) and members of the Silent and Greatest generations (51% each). Similarly, a smaller share of Millennials say they pray every day compared with those in older generations.


But while Millennials are not as religious as older Americans by some measures of religious observance, they are as likely to engage in many spiritual practices. For instance, like older Americans, more than four-in-ten of these younger adults (46%) say they feel a deep sense of wonder about the universe at least once a week. Likewise, most also say they think about the meaning and purpose of life on a weekly basis (55%), again, similar to older generations.

Roughly three-quarters of Millennials feel a strong sense of gratitude or thankfulness at least weekly (76%). And 51% say they feel a deep sense of spiritual peace and well-being at least once a week.

By comparison, older Americans are only slightly more likely than Millennials to say they feel a strong sense of gratitude. Only when it comes to feeling spiritual peace and well-being are members of these four older generations more likely than Millennials to answer in the affirmative.

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GENERATIONS & Nonprofits learn to appeal to Xers & Millennials #AmyLynch

 “Growing, but Gray” by Amy Lynch, Generational Speaker, Generational Edge, 10/14/15, (click here to watch the 1971 video).


… Until recently, people supported nonprofits and associations because it was the “right thing to do.” Nothing wrong with that. It just doesn’t work with Gen X and Millennials. The first question younger gens ask is “Will this work?” Associations and nonprofits have to have ready answers.


Meanwhile, Millennials expect companies to be good for society, and the nonprofits garnering respect these days are well managed and (yep!) profitable. It’s an odd crossover, and here’s the upshot. As a nonprofit or an association, you absolutely have to be crystal clear about who you are, what your do for whom and how your results are measured.

Here’s a tip for that process. Put numbers on it. If you are an association, survey your members to get percentages of members who got new business, new skills or new management tools. If you are a nonprofit, put hard numbers on your results. Then you can win over prove-it-to-me Gen Xers and mission-based Millennials.

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GENERATIONS & 5 Tactics to Reach and Engage the Next Influential Generation: Gen Z

by Amanda Slavin (Founder & CEO, CatalystCreativ), Women 2.0.

Gen Z is a young and nascent population that’s notoriously difficult for brands to target. I’m often asked: How do you target these savvy consumers who were born in the digital age? How do they differ from Millennials? To answer some of these questions, here are five tips to reach and engage this upcoming influential generation.

1. Use Tech as the Native Language

Generation Z does not use tech to be innovative or as an amplifier; it is a part of their identity.

On average, they use five devices rather than millennials who use three at a time. This means you should be create a message across all devices that catches their attention in an authentic, human way. If you create a video for Snapchat, make sure you’re consistent across the board on YouTube, Vine, Periscope/Meerkat, Facebook and Twitter. Ensure you’re telling a story that’s inspiring across all channels.

2. Co-Create

Generation Z believes in the value of doing what they love, but also in making money on their own time. They do not feel that they were able to depend on the generations before them for advice or guidance, particularly as they watched a failing economy…

3. Listen. No Really, Listen.

It’s one thing to recognize that Generation Z wants to be heard. It’s another thing to realize that Generation Z really knows what they are talking about.

They do not follow trends. They actually find them and then make them. Check out all of these Vine stars who are under 18, or these entrepreneurs on the main TED stage who are not even graduated from high school yet; Generation Z navigates the world differently because this group does it together. They’ve been connected since the day they were born and know how to identify what’s cool — and also how to create what’s cool.

4. Embrace Authenticity

Members of Gen Z don’t just care about the world. They care about each other. They’re tolerant, open minded, and have observed the mistakes of their parents, grandparents and older siblings.

They’ve not just seen what their own family members have done wrong, but have witnessed what the world has done wrong. This group doesn’t want to support a non-profit; they want to create businesses that make a difference in the world….

5. Change the Face

What’s the “normal” face of Gen Z? There isn’t one. This generation is tolerant, accepting and embracing their own differences and each other’s. That means they’re open to different sexual preferences, races, cultures, you name it.

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