MISSION vs VISION & In One Short Sentence, Microsoft CEO Satya Nadella Explained the Flaw w/ Bill Gates’ Original Mission

by Bob Whitesel D.Min. Ph.D, 2/27/17.

Why are Apple fans more passionate than PC followers? Why are artists, who think abstractly, drawn to Apple more than Microsoft?

It has to do with one of their founder’s mixup of vision with mission.

Bill Gates equated mission with vision. As I teach my students, the two are distinctly different: mission never changes, but vision is temporal and may change, albeit carefully, over time and with strategic analysis.

Gates equated mission with vision as the current Microsoft CEO Satya Nadella said, “It always bothered me that we confused an enduring mission with a temporal goal.”

Nadelle explained, “When I joined the company in 1992, we used to talk about our mission as putting a PC in every home, and by the end of the decade we have done that, at least in the developed world,” said Nadella.

Nadella is right, “putting a PC in every home” is not a mission – because it is a vision. It is something that can be reached, can be pictured in your mind and is temporally bound. You can see a vision in your mind. You can envision every house having a PC computer. That is why every house today doesn’t, many have Macs.

A mission drives the company and its values, therefore shaping it’s decisions. It is much bigger and grander than a vision.

When Steve Jobs was luring Bill Scully from PepsiCo to become CEO of Apple, Jobs shared a mission, not a vision, saying: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” (Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future [1987] by John Sculley and John A. Byrne)

A mission is just like that. It is exciting, world-changing … but somewhat imprecise so it could be manifest in many different outcomes. It is also not temporally bound, like “putting a PC in every home.” A mission drives your values and decisions through many different projects.

But, people like visions because they can envision what the future looks like. For instance, they can picture every home having a PC.

In contrast, look at the loyal following and passionate followers of Apple. Steve Jobs had a mission to “change the world” by reinventing the way the world interacts. This change mission includes, but is not limited to, putting an Apple Computer in every home. But it also includes visions such as putting an Apple iPhone in every hand, perfecting the computer notepad, reinventing how we obtain/listen to music, etc.

A person who knows the difference between vision and mission understands why it was much more fun and exciting to work for Jobs than for Gates. And a person who knows the difference between vision and mission understands why people are more passionate about companies like Apple.

If you are trying to get people excited about the mission of the church and your vision, then you must begin by understanding the difference between vision and mission. Even mega-wealthy entrepreneurs like Gates didn’t get it and their legacy reminds us of this.

#LEAD600 #LEAD545

DYSFUNCTIONAL PEOPLE & Mystery People Revealed: A True Story of Microsoft’s Cultural Clash with IBM! (A leadership exercise continued)

by Bob Whitesel Ph.D.

In an earlier posting titled DYSFUNCTIONAL PEOPLE & Would Your Church Use These People? I shared a picture of the founders of the Microsoft Corporation in 1978. They were a unconventional, counterculture bunch … but they came to influenced modern culture greatly. I asked my students to tell me how young people from such an alternative culture might be welcomed as part of their ministry “team.” And most felt not very well.

Some of my students knew the answer, others were perplexed, and some appeared to wonder why we would want to grow so much hair in the ‘70s! 🙂

Here is a picture of them today:

http://www.businessinsider.com/microsoft-1978-photo-2011-1?op=1#ixzz2fBcUlcmm

Just think of how you might feel if these people actually came in and sat in the front pew of your church. I know all of us would want to be courteous and demonstrate the love of Christ to them. But really ask yourself … deep down, wouldn’t you be just a little tempted to dismiss any potential for your team from this seeming rabble?

One student asked her kids and what she found was insightful. Here is her primary research (yes, this qualifies as primary research 🙂 in her own words: “I decided to ask my 11 year old daughter and 13 year old son what they would do if this ‘family’ showed up in church.  The look they both gave was priceless.  I told them it was OK to be honest because I wanted to hear what they would say.  Our church is diverse- so we do see different ethnic groups but they both responded…‘They’re dressed funny- and we would be puzzled and wonder why they came to church.’ I said, ‘So people have to be dressed a certain way?’  Again, puzzled looks.  I said, ‘Would God accept them?’  Both- after hesitation: ‘Yes. He accepts all people.’  I said, ‘So if they came to church and I invited them to dinner?’  More puzzled looks……… I think personally if they walked through the doors of my church they’d be embraced. May get a few stares from people who just know no better- but we are used to diversity and many of the leaders would be embracing and welcoming.”

That’s the point I’m trying to make. Most of our ministries would probably welcome them, but because most of us are not prepared to reach across cultural gaps, we also can make them feel a bit uncomfortable.

In the 1970s a Jesus Movement swept across America, and many young people (erstwhile Hippies) started attending church. Much to the chagrin of some churchgoers they seemed culturally separated, and many received less than a warm welcome. But in some churches they were welcomed and incorporated into teams; even with bare feet, blue jeans and beards. And, as a result of these Christ-like actions of acceptance many became devoted followers of Christ (this professor included).

So the next time the disenfranchised, the poor, the unseemly, the indecorous enter our church or volunteer for our ministry team, let’s look deep down inside … not at them, but at ourselves.

And who are these mystery people? If you weren’t comfortable with them then, you would appreciate them now 😉 Some of my students correctly guessed that is the Microsoft Corporation in 1978.

Here is how the photo came about: “Early employee Bob Greenberg, pictured in the middle, won the free portrait after calling in a radio show and guessing the name of an assassinated president. The gang reluctantly gathered together in some of their finest attire, and American business legend was made.” (retrieved from http://www.businessinsider.com/microsoft-1978-photo-2011-1?op=1#ixzz2fBcUlcmm)

Bill Gates is the “kid” at the bottom left, and the guy with the pocket protector and the beard is actually a fraternity brother of mine, and today one of the richest men in the world, Paul Allen.

They were a new culture of technocrats, and when the white-shirted and blue-tied employees at IBM got a look at them they dismissed them. IBM did not realize what was happening was not slothfulness, idiocy or insolence. It was simply another culture emerging. The leaders pictured wanted to join IBM’s team, and to bring their ideas to Big Blue! Unfortunately, Microsoft thought little of them and made them feel uncomfortable and unwanted. This new culture of technocrats then went out on their own to create the most powerful organization in the world.

Herein lies the lesson for Christians and our ministry leadership.

Many similarly-clad young Boomers came to our churches in the 1970s after conversions to Christ, and in our response we confused culture with theology. Thus, many of our churches either dismissed these young people and/or required them to adopt church culture (in dress style, language, etc. etc.). The result was that denominations that rejected these young Boomers faltered, but those that welcomed this culture grew (the Assemblies of God, some Nazarenes, Calvary Chapels and Vineyards). Today these denominations are stronger because of this because of their ability to distinguish between Christ and culture.

My students have heard me talk much in this class (and in my book, Inside the Organic Church) about the importance of knowing the dynamics between Christ and culture. Once we have been in the church culture so long, we cease to notice it and we unconsciously adhere to it. But, to those outside the church it is readily apparent, as was the rejection by IBM of the future leaders of Microsoft.

The lesson here is to help your leaders distinguish between culture and Christ, and as a missionary would, to sift through elements of a culture to separate the ungodly from the Godly. It is an arduous task, but necessary if the Church is to grow and impact the world in a united manner.

I hope you enjoyed participating in this little exercise. I hope it brought a smile to your face (e.g. the decoded picture and many of your humorous answers). It bought a grin (and a reminder) to me!

DYSFUNCTIONAL PEOPLE & Do You Use Them or Minister to Them? #GrowthByAccidentBook

by Bob Whitesel, Ph.D., 6/23/15.

In an earlier posting titled DYSFUNCTIONAL PEOPLE & Would Your Church Use These People? I posted a picture of a rather unkempt and dysfunctional-looking group of people … several of which later became some of the most influential people in the world.

I asked my students to identify them and tell me what kind of reception they would expect at their church. Many of our students say they would be kindly welcomed, but because of their disheveled look would probably be  subtly encouraged not to come back.

A student once figured out who there people were and he responded, “Unfortunately, if these people showed up at (name of church), most of my congregates would be foaming at the mouth trying to get free iPads.”

All kidding aside (for I am sure there was some truth in his observation), what would you do to help your church see such culturally-different yet powerful people have needs too?

Let’s say, for example, that you knew that Paul Allen (one of the co-founders if Microsoft) was coming to your church. You knew he was coming because he had a deep spiritual need that he felt he could find in your spiritual community.  But, most people in your church didn’t know what he looks like (most don’t today).  How would you help your church members be ready to minister to Paul rather than become obsequious, take advantage of him or ignore him?

Mystery_People_Revealed

(Photoshopped picture by one of my students, who humorously implied they might be my first online cohort 🙂

DYSFUNCTIONAL PEOPLE & Would Your Church Use These People? A leadership exercise.

You probably know from my book “Growth By Accident, Death by Planning” (2004, Abingdon Press, pp. 109-120) that because of God’s regenerating power, He can use anyone.  Thus, we must not let appearances deter us.  For example, answer the following three questions about the attached picture:

1.  Can you take guess who the people are in the attached photograph (below)?

2.  And, then tell me what you think your people would do if this group showed up on your ministry doorstep one day.  Now, don’t just give a pat answer that “We would welcome them.”  But rather be honest and tell how these people might really feel to your ministry leaders. Would they be looked at as experts?  Or maybe your ministry leaders would feel then need some time to adjust and fit in before you utilized them.  Then tell us why you think they would be treated this way, either accepted or ostracized.  Then, share some steps you might undertake to build a team from them and from your existing ministry volunteers.

3. Finally, what might we potentially miss by failing to welcome in and build a ministry team from such unconventional and quirky folk?

I will give you some of the usual answers to chose from (in case you are stumped):

1.)  The Doobie Brothers
2.)  Lynard Skynard
3.)  Parents of the Backstreet Boys
4.)  Park Place Church of God Handbell Choir.
5.)  Dr. Whitesel’s Eagle Scout Troop
6.)  or  ??

MysteryPicture

Now, one of my witty (and technologically talented) students sent me this attachment (below) which purports to show hidden meanings in the picture I attached above.  I hope you enjoy his humor (I know I did 🙂

Mystery_People_Revealed

So, ask yourself.  Will these people fit into your ministry culture?  In many ministries they won’t. But that doesn’t mean they don’t have something to contribute.  They do.  And, while IBM dismissed these young people and thus missed catching the wave of the next revolution, you don’t want differences in culture to blind your ministry to building a team with people who are just culturally different.

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