WORSHIP SERVICES & My 7 Steps To Launching a New Worship Service (& avoiding the attractional trap)

by Bob Whitesel, Ph.D., 11/13/14

Adding a new worship encounter has its caveats. After helping churches for 20+ years add new worship services, below is my “short list” that I use to help clients see the basic “7-steps” of launching a new worship encounter.

(Note: I distinguish between “launching a new service” and “starting a new worship service.” Starting a worship service first begins indigenously with creating small groups among an emerging culture. See my other post on “Five steps to starting a new service” for information on starting a new service  But once you’ve decided to start one, then this post will tell you how to “launch” it.)

First, you must launch with two important goals:

GOAL 1:  The first goal is the Great Commission to “make disciples” (Matthew 28:19). Thus, getting new attendees into small groups where they can grow along with others is the major objective.  This is even more important than adding a new service.  So, if you can’t undertake a new service, than at least add more small discipleship groups.

GOAL 2: The second goal of a new worship service is to create a culturally relevant worship encounter.  It is not a performance, nor a time to create mini-celebrities.  It is a time to foster an encounter with God.

Everything should revolve around these two goals.  If it does, then go onto this short list of things you must do to create a new worship encounter for an existing church.

Here are the key principles for starting a new service:

1.    The people who design a new worship encounter should demonstrate that they are missionaries to that culture, or that they are from the culture you are reaching out to.
2.    Ensure you can financially sustain a new service for 18 months, before you launch it.
3.    Make sure you have duplicate leadership too (start training them now, telling them that soon we will launch a new service and they will lead it).
4.    Pick a venue that will be at around 35% full with your projected attendance.
5.    Start small groups (Sunday Schools, Life Groups, etc.) of the culture you are reaching out to, three months before you launch your worship encounters.  Ensure that these small groups are between 5 and 8 people (i.e. they have room to grow) and that they know they are the new discipleship venues for new people who attend the worship encounter.
6.    Keep the worship encounters to 50 minutes total (with 15-20 minutes between other worship services) if you can 😉
7.    Also, make sure your overall attendance is at least 100 before you start a new service.

•    Then ask 50 people to agree to come to the new service for one year (make a covenant to do this, usually written 🙂
•    At the end of that time, they must either recruit someone to take their place, or re-up for another year.  The idea is to create the minimum number of attendees necessary for worship to break out in a larger gathering: usually 35+ people.
•    Thus, with 50 committed, you will usually have 35 in attendance and your new service can grow.

If you follow these principles, you can avoid what these video portray, i.e. the temptation to succumb to a largely attractional tactic (ugh!):