COMMUNICATION & From Gutenberg to Google – analysis by Elmer Towns

Commentary by Prof. B: Elmer Towns, founding professor of Liberty University School of Theology and elder statesman of the Church Growth Movement, shared his meta-perspectives on communication, by contrasting Gutenberg and Google.

Address by Elmer Towns D.Min., Ph.D., 10/19/17 to the annual meeting of The Great Commission Research Network at Asbury Theological Seminary, Oct. 19, 2017.

Gutenberg controlled the printing process by utilizing lightly trained individuals and an expert who oversaw the process. This created a top-down approach, which is not a rational approach but a power-based approach.

Google has democratized information.  It is bottom up and individualized. The next generations will probably attain their knowledge in this manner.

Speaking Hashtag #GCRN