by CATHERINE CLIFFORD, ENTREPRENEUR Magazine, 7/3/15.
If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.
That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Color isn’t the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.
Have a look at the infographic below, compiled by Canadian plastic-card maker Colourfast, to get a sense of whether your logo is conveying the right message.
Read more at … http://www.businessinsider.com/what-the-color-of-a-logo-tells-you-about-a-company-2015-7
Commentary by Dr. Whitesel; “The key lesson from these successful leaders is that it is important to show people how your message adds value to their lives. So rather than telling people you have the area’s best church program or the most exciting worship, tell them about how Christ and knowing Him will add more spiritual and physical value to their lives.”
Read more at … http://www.inc.com/bill-carmody/billionaires-who-started-with-paper-routes-and-5-key-lessons-learned.html
Commentary by Dr. Whitesel: “Having coached many, many church plants, I’ve discovered their mistakes were often made due to a lack of basic business and management skills. This list of business books will provide the business foundation that ministry entrepreneurs need. Business News Daily put together this list of 40 books after asking management professionals what every entrepreneur should read. You will find many of these are recommended readings for my Doctor of Ministry cohorts.”
Read the list at … http://mostread.in/40-business-books-every-entrepreneur-should-read-before-setting-up-a-startup/
by John Rampton, Entrepreneur Magazine, 3/13/15.
Read more at … http://www.entrepreneur.com/article/243861
Commentary by Dr. Whitesel: “David Blanchflower and Andrew Oswald in their classic research paper titled ‘What Makes an Entrepreneur?,’ discovered that: ‘The probability of self-employment depends positively upon whether the individual ever received an inheritance or gift.’ This research needs to be applied to church planters, but seems to forecast that successful church planters may have a member of the family that is gainfully employed and able to support the family so the church planter does not have to. For more details see the link to Blanchflower and Oswald’s paper as well as this overview in the New York Times.”
Read more at … http://nymag.com/scienceofus/2014/12/what-we-give-up-when-we-become-entrepreneurs.html
Commentary by Dr. Whitesel: “How does creativity come about? Usually it comes when someone looks closely and recognizes a problem. For instance, Nick Woodman went surfing and could not take pictures of himself, and soon he founded GoPro cameras. Let your creativity be stoked when you fine out how 14 more inventors experienced their ‘Aha!’ moments in an infographic in Inc. Magazine.”
Read more at … http://www.inc.com/larry-kim/15-incredible-aha-moments-from-famous-founders.html
by Erik Sherman, Inc. Magazine, 5/8/14.
Commentary by Dr. Whitesel: “Before 2008 there were more businesses started than were closed. However in 2008 the reverse became true, and more businesses were closed than launched. This would be interesting research to apply to church multiplication. Are more church plants being planted today than are closing? And how does the multi-site and multi-venue church affect this? The researchers insinuate that entrepreneurship is still alive but that entrepreneurs are seeking the stability and economy of scale of large companies. In other words entrepreneurs are staying within their companies and not creating independent start ups. Might this be the reason for the rise of the multi-site church? And could the multi-venue church be another example of this? Read this article and ask yourself if it doesn’t demand we keep better track of the longevity of our church multiplication efforts. (This research article compares the number of businesses that start with the number of businesses that close. Businesses that start are called business entries. When a business closes it’s called a business exit. This has been tracked for more than 30 years. 30 years ago there were more businesses being started than there were folding. But in 2008 the numbers converged. At that time the same number of businesses were started, as there were businesses closed.)
Read more at … http://www.inc.com/erik-sherman/brookings-us-entrepreneurship-declining.html