TIPPING POINT & We try to force the organization to tip early w/ strategies not proven or vented enough to succeed.

Quote by Bob Whitesel D.Min., Ph.D., 11/26/17 in a response to Jon Hunter in LEAD 600 discussing the tipping point principles of Malcom Gladwell, (2000). The tipping point: How little things can make a big difference. Boston: Little, Brown.

# diffusion of innovation Malcom Gladwell early adopters innovators laggards

INNOVATION & Charts on Accelerating Diffusion of Innovation & Maloney’s 16% Rule

Commentary by Dr. Whitesel:  “The following charts describe the ‘Innovation Adoption Curve’ developed by Everett Rogers in his book on diffusion of innovations titled, Diffusion of Innovations.  In addition Maloney discovered a 16% rule that impacts Roger’s curve. Chris Maloney, Marketing Manager for HSBC Australia delivered his presentation on the 16% rule at Loyalty World Australia in 2011.

Maloney’s 16% rule suggests that an organization begins with a “scarcity” strategy, i.e. when people perceive something is scarce, it will generate demand … to “social proof” where people begin to do things they see others doing. (For more on scarcity and social proof see Influence: The Psychology of Persuasion by Arizona State professor of psychology and marketing Robert Cialdini.

See the charts below to understand both of these important principles of innovation.”

Diffusion of Innovation Adoption Curve

Accelerating Diffusion of Innovation - Maloney's 16% Rule

Read more at … http://innovateordie.com.au/2010/05/10/the-secret-to-accelerating-diffusion-of-innovation-the-16-rule-explained/

TECHNOLOGY & Should We Use New Technology? Paul Didn’t Need It … Or Did He?

by Bob Whitesel Ph.D., 7/11/15.

A student once asked this very important question:  “Do you think that technological and leadership resources really serve to articulate, unite, and fulfill (God’s mission)?  How does that question and its response line up with the greatest missionary movement in history – that of the early church in Acts?  At that time, the gospel reached the “known” world without the use of laptops, airlines, email, and much dinero.  I really struggle with this, for it seems that as technology and prosperity have increased, so has apathy.”

I replied that when I look at the radical way Jesus and His disciples taught in the Apostolic period, I notice that they broke significantly with ineffectual traditional ways of teaching and learning that the Pharisees had codified.  Jesus used parables, open-air sermons, power evangelism (demonstrable works of the Holy Spirit, such as healing, etc.), personal encounters, as well as object lessons with prostitutes, tax-gathers, Gentiles, Romans, etc.  All this is to say that Jesus was not bound by the traditional methodology, but yet was consistent with traditional theology.  Thus, today with the advent of laptops, the internet, movies, TV, satellite radio, podcasts, etc. etc. I think Jesus and His disciples would not eschew these methodologies, but crucially embrace them.  This is what a good missionary does.  He or she “sifts” a culture to discover which parts confirm Biblical teachings, which parts are morally neutral, and which run counter to the claims of Christ.  It is the first and second categories that can provide conduits for the Good News.

The challenge is significant, but this is why missiological training is necessary.  Yet, a seemingly easier route is to simply ban all modern technologies, linking them to rising apathy.  However, the parallel rise in apathy and technology may not be causally linked. To think so without empirical evidence is what philosophers call the Fallacy of the False Cause.  Thus, I suggest that we be wary of what I label the fallacy of technological seduction (modifying this term from ideas put forth by Edgar H. Schein in Organizational Culture and Leadership, Jossey-Bass Publishers, 2004).  By this mean that technology can subjugate us in two ways: to not utilize it when valid, and to utilize it uncritically.

I want to get leaders thinking like missiologists.  I want them to expend their energy and brain-power to critically engage a culture and win it to Christ.  And, I hope these thoughts have been one small part of that process.

PS  I’ve noticed that Christians are often early adopters of technology.  When I shared this with muy colleague, Professor Russ Gunsalus who is earning his Ph.D. in American Studies from Purdue University in W. Lafayette, Indiana, he said this has historically been true (a point I was trying to make above).  Professor Gunsalus said that because Christianity is based upon effectively sharing knowledge that is why Christians have also historically been early adopters of technology that enhances communication, such as the printing press, etc.  Good food for thought 🙂

INNOVATION & Early to Late Adopters. Where is Your Church on This Tipping-point #InfoGraph?

Commentary by Dr. Whitesel: “This graph illustrates how the tipping-point affects organizations. For example, is your church at the point where multiple venues/sites are tipping the church toward new ideas of multiplication that churches of almost any size can utilize? This graph illustrates that once something like multisite churches are adopted by early-adopters (and then proven in them for validity, reliability and theological integrity) that the church-at-large must embrace these concepts as the new normal. To not embrace them creates a laggard-organization that misses the tipping point (and usually declines). See this helpful bell-curve figure for more insights.”

Strategic principles for competing in the digital age
by McKinsey & Associates, 5/27/14

Tipping Point Graph

Read more at … http://mckinseyonmarketingandsales.com/strategic-principles-for-competing-in-the-digital-age

INNOVATION & Being Early Beats Being Better #HarvardBusinessReview.

Commentary by Dr. Whitesel: “This research shows that a new idea will usually be more successful because it is first – not necessarily because it is a better. This has two insights for the church. 1) It reminds us that innovation is important for churches to embrace. 2) It also reminds us that innovations may be popular not because they are that great … but because they are first. As Jim Collins pointed out in his book “How the mighty fall,” hubris often affects first-movers. We tend to think our ideas are “better” because they are first. But in reality they may be popular not because they are better, only because they were first. A better product is actually more likely to be an attribute of second-movers. Read this article for more interesting insights about innovation and why we should not let it go to our heads.”

By Henrich R. Greve and Marc-David L. Seidel, Harvard Business Review

Read more at … http://hbr.org/2014/06/being-early-beats-being-better/ar/1