by CATHERINE CLIFFORD, ENTREPRENEUR Magazine, 7/3/15.
If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.
That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Color isn’t the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.
Have a look at the infographic below, compiled by Canadian plastic-card maker Colourfast, to get a sense of whether your logo is conveying the right message.
Read more at … http://www.businessinsider.com/what-the-color-of-a-logo-tells-you-about-a-company-2015-7
Commentary by Dr. Whitesel; “Communicating accurately and clearly should even be found in the ‘logos’ and ‘icons’ you use in your organization. Read this interesting article about the redesign of the Facebook icons and you will learn insights for designing organizational icons for better communication.”
Read more at … http://s.hbr.org/1GcukZF
by LAURA MONTINI, Inc. Magazine, 10/3/14
Lots of companies forget to include these important website components. Add them to your design must-haves and you’ll be far ahead of your competitors.
In the online world, sub-par design just doesn’t cut it anymore. Sixty-four percent of shoppers say a website’s shoddy design have deterred them from completing an online purchase. The number might be a little intimidating, but the good news is, it’s easier than you think to get the basics right. There are a lot of low-hanging fruit when it comes to website design.
For example, the easiest ways to make a customer happy are:
- Clearly tell people what you’re selling.
- Make sure your copy is grammatically correct. And,
- Remember to give customers a way to get in touch with you.
That’s not so hard, is it? For more easy-to-implement website design tips, check out the infographic below from website builder Webs.com.
Read more at … http://www.inc.com/laura-montini/infographic/build-a-better-website.html