SOCIAL MEDIA & How Frequently Should Churches Really Post On Social Media? • #djchuang

by Jeremy Smith, 5/23/15, author ofBy The Numbers: A Longitudinal Study on the Digital Ministry of America’s Largest Churches

There is this notion floating around which has gained ground that a magic number exists for how frequently a church should post on different social media platforms to get the best reach every day…

I decided to take this into my own hands and evaluated 12,253 social media posts in December 2014 on three different social media platforms from the 100 largest churches in America in 2014. I assume that these churches are looking to innovate, pioneer, and devote resources to reaching people digitally. Here is what I found:

  • Not a single church posted every day of the month and the average church posted about 3 times a week.
  • 27 churches posted a frequency of at least once a day, 6 of them at least three times a day, and 1 church reached more than five times a day. The average was once a day.
  • Only 20 churches tweeted a frequency of less than once a day whereas 18 churches tweeted five times a day and 2 churches as high as 12 and 16 times a day. The average church posted three times a day…

Read more at … http://djchuang.com/2015/frequently-churches-really-post-social-media/