by Bob Whitesel D.Min., Ph.D. and the 2017 Missional Coaches Cohort, 2/1/17.
- Tips for General Communication
- Intentionally tell the story of your entire church & its people- what is the common ground that makes you call Powell home? How do you communicate the same to your congregation & your community?
- Streamline and prioritize your message. An average person sees 14,000
advertisements per day- make yours have an impact!
- Develop “communication guidelines” that all ministries use for communication.
- Include appropriate language
- No Christian-ese, using “youth” or “students” exclusively, etc.,
- Watch length, graphics, font, etc. to create a streamlined experience.
- Create a timeline of when information needs to go out, so that announcements do not overlap or become cluttered. Know how often your church (and all its different ministries) are sending information out.
- Check your engagement analytics regularly to gauge effectiveness during culture shifts. A person needs to hear something 7-12 times in a variety of ways before they “get it.”
- Choose the most important items that the congregation needs to know
- Make them visually appealing and uncluttered, especially new guest information
- Social Media
- Utilize your social media platforms regularly (schedule posts ahead of time)
- Use social media for story-telling instead of solely marketing. This makes your web presence more appealing and informative to a new guest.
- eg. Feature posts from a past event,
- or member experience,
- or “behind the scenes look” instead of marketing for events.
- Engagement goes up (and more people are made aware of your church) when people who are already connected share posts from your page- so make your posts “share-worthy!”
- Engagement rates are 18% higher on Thursdays and Fridays, and higher
engagement occurs when posts/emails are made/sent in the early afternoon.
- Group Texting
- Group texting services (such as “EZ Text” or “Remind”)
- Are great ways to keep “insiders” in the loop on sign-ups, short reminders, volunteer opportunities, etc.
- 66% of marketing emails are opened on mobile devices. Is yours mobile-friendly?
- Keep the subject line short & catchy (30 characters or less)
- The average person will spend 2-3 minutes opening emails on their mobile phone at a time- less is more!
- Church Calendar
- Be sure the church calendar is easily found (digitally preferably) and up to date.
- Check language to be new guest friendly (times, locations, descriptions, etc.)
- An online calendar should be available to everyone (but only editable by a select few).
© Bob Whitesel DMin PhD & MissionalCoaches.com #PowellChurch