COMMUNICATION & 7 Biblical Ways to Increase a Church’s Visibility – from my interview w/ Outreach Magazine

by Bob Whitesel, 2/25/15.  The following is from my interview with Outreach MagazineI was asked, “What you would want to convey to the church that says, ‘We aspire to be better known in our community’.”  Below are my thoughts about how to organically and biblically increase a church’s visibility.  (It is probably not what you anticipated.)

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ELEVATE: Raise Your Visibility Before a Skeptical World

Today in an increasingly skeptical world, the church must move beyond branding and build a new, more powerful reputation.

15-MJ_BobWhitesel-300x225Here are 5 steps to elevating your visibility in a community.

1. Elevate the visibility of your need-meeting. Churches should be known as the place in a community where people go when they have a crisis. Churches that offer divorce recovery programs, grief support groups, 12-step programs, etc. increase their visibility as the primary place where needs are met in their community.

2.  Elevate the visibility of spiritual-change. People are looking for ways to change their lives and often psychologists or self-help programs are their first choice. While these can offer the physical change that people need, I believe only Christ can offer the spiritual change that people long for deep inside. So in the name of helping people better their physical lives, do not neglect their higher needs for a supernatural transformation that only comes through Christ.

3. Elevate the visibility of your openness and honesty. Churches often promote that they have the best program or the most exciting worship. But non-churchgoers sense that this is not the real purpose of the church. Acknowledge that your church doesn’t do everything well and sometimes you get fixated on your organizational needs. Then remind them that your church is a spiritual community, seeking to work together to draw closer to Christ.

4. Elevate the visibility of your unity in diversity. In an increasingly diverse world, people want to go to a church that mirror’s the diversity of God’s creation. But such diversity must not be only symbolic, but also heartfelt. It is important for people of diverse cultures to run the church together, to worship together and to learn from one another about cultural background and baggage. The church should be visible in the community as a place that not only promotes spiritual reconciliation to God, but also physical reconciliation between cultures.

5.  Elevate your visibility as a place to learn. People today have a conceptions of the church as a place that lectures and criticizes, rather than a place that promotes learning. Jesus gave us a Great Commission (Matt. 28:18-20) to “make learners.” Thus our goal must be to acquaint them with His words, while we exemplify how these words are lived out in community.

6.  Elevate your visibility as a place where everybody can find a place to fit. Emphasize smaller fellowship groupings within the larger whole. Most people today are not only looking for a large event, but also a smaller group where they can ask spiritual questions and receive support on their spiritual journey.

7. Elevate your visibility as a community that promotes and seeks God’s wisdom. The church should be known as a place of Bible-study and prayer. Thus it should be a place where people who are estranged from God or even just struggling in their relationship, will find people and prayer environments that will assist them in connecting to their heavenly Father. If a person in the community needs prayer, the first place they should think of is your church.

If you can’t elevate one or more of these areas, because they don’t yet exist in your church, then start with the easiest but don’t stop until you develop these seven ways to elevate an organically spiritual and Biblical visibility.

CLICK HERE to download the entire article with contributions by my colleagues Len Sweet, Will Mancini, Tony Morgan and Tom Bandy: ARTICLE ©Whitesel Beyond Branding OUTREACH Mag

And HERE IS A LINK to the online version: http://www.outreachmagazine.com/features/11582-raise-your-visibility-before-a-skeptical-world.html

FACILITIES & Building a New Church Auditorium, Research Suggests Millennials Prefer This Size

Commentary by Dr. Whitesel: “Ever since Robin Dunbar’s research suggested that the optimum auditorium size for community events is around 150, there has been a push to establish church sanctuaries is in the 150 size range for optimum fellowship. Here is more research that suggests that Robin Dunbar is right. In this Barna survey different generations were asked which church sanctuary they preferred. The more intimate space of under 200 was preferred by the Millennials.”

Taking a friend to church? Keep this in mind …

by Michael F. Haverluck (OneNewsNow.com) Monday, December 01, 2014

Even though megachurches have been receiving all the attention over the past couple of decades, many of the preferences 18- to 29-year-olds have when conceptualizing the ideal church will come as a surprise to many pastors, current churchgoers and armchair Christians alike.

After taking a handful of Americans of various faiths from major U.S. cities on tours to suburban megachurches, urban cathedrals, coffee shops and city parks, researchers from the Barna Group and Cornerstone Knowledge Network were asked about their likes and dislikes regarding different facets of worship areas.

After showing the Millennial participants four different sanctuaries, one of the selections was the hands-down favorite, drawing more than twice as many votes of the entire group of 18- to 29-year-olds as any of the other three worship spaces.

Barna survey Sanctuary

“Sanctuary 2 was the ‘Goldilocks’ space for many respondents — not too big, not too small — just right,” Barna researches disclosed. “It’s big enough to retain some anonymity as a visitor — the marginally churched (63 percent) and those who are not practicing Christians (50 percent) preferred it more strongly than the average — but small enough to feel part of a community. Parents with children under 18 (50 percent) also preferred Sanctuary 2 more than average.”

The megachurch worship area (Sanctuary 1) received the lowest — just 18 percent of the overall vote — while Sanctuary 3, which is devoid of religious symbols or screens but smaller than the previous two, received 20 percent of the vote from the overall group (32 percent of those in the group coming from faiths other than Christianity chose this option). Sanctuary 4 is also a smaller, cozy space with religious imagery and a large screen. This setting only received 18 percent of the overall vote.

Read more at … http://www.onenewsnow.com/church/2014/12/01/taking-a-friend-to-church-keep-this-in-mind