by John Kotter, Harvard Business Review, 1/10/07.
8 Steps to Transforming Your Organization
1. Establishing a Sense of Urgency. Examining market and competitive realitiesIdentifying and discussing crises, potential crises, or major opportunities.
2. Forming a Powerful Guiding Coalition. Assembling a group with enough power to lead the change effortEncouraging the group to work together as a team.
3. Creating a Vision. Creating a vision to help direct the change effortDeveloping strategies for achieving that vision.
4. Communicating the Vision. Using every vehicle possible to communicate the new vision and strategies. Teaching new behaviors by the example of the guiding coalition.
5. Empowering Others to Act on the Vision. Getting rid of obstacles to change. Changing systems or structures that seriously undermine the vision. Encouraging risk taking and nontraditional ideas, activities, and actions.
6. Planning for and Creating Short-Term Wins. Planning for visible performance improvements. Creating those improvements. Recognizing and rewarding employees involved in the improvements.
7. Using increased credibility to change systems, structures, and policies that don’t fit the vision. Hiring, promoting, and developing employees who can implement the vision. Reinvigorating the process with new projects, themes, and change agents.
8. Institutionalizing New Approaches. Articulating the connections between the new behaviors and corporate success. Developing the means to ensure leadership development and succession.