Commentary by Dr. Whitesel: attaching a story to your mission can help people see how spiritual goals are attained through prayer, progress and God’s leading. Churches like 12Stone Church in Atlanta have effectively employed Old Testament stories to describe their missional journey. Check out this Inc. Magazine article for ideas how to craft a missional story.
By Frank Wazeter, Inc. Magazine, 6/6/22.
… In my early 20’s I was fortunate enough to be in charge of a small company. We didn’t implement any best practices because we didn’t know any better. It was run on sheer enthusiasm, power of vision and daring to dream in an idyllic version of how things could be. Keeping the entire company focused on the pursuit of idealism had a surprising result.
… As time went on, I gained battle-hardened experience through recessions, booms and struggles. By the time I started my own company, I knew how to profit from vision, but something along the way had gotten lost. Boldness was replaced by measured risk assessment and experience-driven insight.
Experience gives you the ability to seamlessly overcome obstacles and challenges, but it also makes you act more conservatively or become skeptical on what can and cannot work. Conservatism comes because we simply don’t want to experience painful learning curves all over again.
…What you must do is rekindle that purpose in order to capture its power. To do that you’ve got to be in the habit of constantly reminding yourself of what it was that made you start the company to begin with. Write out a bold manifesto for your vision of the future and go back to it every single day.
… When you operate your company from a bold manifesto, an interesting thing happens. People begin to get attracted to you in a way that’s simply more endearing and long lasting than focusing on the mechanical benefits of what it is you do or the mundane daily details of operating.
Your hiring gets better because you attract like minded people. Your marketing gets better because you operate from a place of passion. You attract better and longer lasting repeat customers because they’re bought into your vision and feel like they’re just as much a part of it.
What happens is you and your business become a part of a narrative. A part of a story, rather than simply another business out there.