Commentary by Dr. Whitesel: One case study, which included the newly planted Redeemer Church in Madison, Georgia describes how this church grew in one year from only dozens of attendees to over 1,000 in attendance.
Will Live Streaming Cause My Church To Grow? A Case Study
by Duke Taber, CTS, 7/26/21.
CHURCH #1: THE “START-UP”
Redeemer Church in Madison, Georgia, is a congregation that was recently planted with a small group of believers just a few years ago. Their growth has been quite rapid and dramatic, and their Creative Arts Director Justin Kennedy credits live video streaming as one of the primary catalysts of their increase in size. Justin shared,
“BoxCast [streaming] has taken our small church of 7 people in a driveway and helped it grow to one of the fastest-growing churches in the southeast with over 1,100 in attendance.”
What is it about streaming, specifically, that has helped Redeemer grow? Justin explains,
“It has also made it easy for people to get a feel for what we are about and remove the fear of trying a new church.”
The concept of fear when it comes to visiting a new church is one that is quite common, yet it is rarely spoken about in theological journals and church staff meetings, in my experience. What’s exciting, however, is the thought that something like embedded video on a ministries website can help prospective visitors feel more comfortable about attending when compared to merely reading about a church online. The live video certainly is a powerful medium, and many churches who stream would likely agree with Justin’s conclusions about how streaming can foster growth in church assimilation efforts.
DIVING INTO REDEEMER’S STREAMING DATA
“[Streaming] has helped us to grow from a few dozen to over 1,000 in just one year while expanding our viewership to over 17 countries.”
John Darsey, Senior Pastor of Redeemer Madison
When speaking on the subject of church growth, it is important to always remember that church growth can be achieved in ways that differ from Sunday morning in-person worship attendance. Church growth can also be measured by the online reach that can span from neighboring cities to countries an ocean away.
Madison, Georgia has a population of just under 4,000 people. Since adding streaming, however, Redeemer has been able to grow the reach of their church outside of their little town to surrounding states and countries. In-depth viewer maps, such as the one pictured above, shows the wide geographical impact that a small town church plant can have in our world today through a tool such as streaming.
A FINAL WORD FROM REDEEMER
“With one small device and five minutes of installation, your church can reach out literally across the globe. I cannot say enough about how BoxCast has blessed our church… BoxCast is the easiest thing we do!”
Even if streaming could help your church grow, it should only be implemented if it makes sense financially and operationally. Redeemer’s testimony is helpful here, showing that though their church started with a small budget with a handful of folks in a driveway, investing in live video streaming was a worthwhile cost and time investment for them. If your ministry is of a similar size with similar growth goals, perhaps streaming is something that your congregation should thoughtfully consider.