COMMUNICATION & The 6 Best Techniques for Communicating Clearly and Persuasively. #IncMagazine

Commentary by Dr. Whitesel: I am a big fan of using stories to communicate the truth, not only because research shows that it helps you retain what you’re learning almost 3 times better (1), but also because that’s primary how Jesus taught.

Here’s more ideas (in addition to metaphors) for communicating effectively.

Footnote (1)  Scott Wilcher, MetaSpeak: Secrets of Regenerative Leadership to Transform your Workplace, Ph.D. dissertation (Nashville: Turnaround 2020 Conference, 2013).

The 6 Best Techniques for Communicating Clearly and Persuasively, According to a Speechwriter for Top CEOs by Scott Mautz, Inc. Magazine, 9/17/19.

truly persuasive, impactful communication is a skill that’s learned and earned. Simon Lancaster, one of the foremost speechwriters for politicians and CEOs in the world, has learned and helps others to do the same.

His TEDx talk on clear and compelling communication (especially in speeches) is provocative, with smart advice for upping your verbal voracity. I’ll share the talk below and then I’ll summarize the six keys to persuasive communication within–as well as add my perspective as someone who gets paid to speak from stage.

… Use the power of juxtaposition.

In one of my keynotes I use a line to grab leaders’ attention about the power their words and actions hold. Of this I say, “You can plant seeds of growth, or seeds of doubt.” The line is always fed back to me by audience members afterwards. Lancaster calls this using “balanced statements” and says it triggers an underlying presumption that the thinking behind the statement must also be balanced, and our brain likes balanced things.

…Use metaphors.

Caveat: Make them simple and easy to understand. A good metaphor illuminates the point you’re trying to make in a way 1,000 words can’t match. In one of my keynotes, to illuminate the power of a leader choosing to be liberal in granting autonomy to employees, I compare it to the process by which power flows through a light bulb (a light bulb will flicker at best if you give it only a bit of power, as will a high-wattage employee).

Read more at … https://www.inc.com/scott-mautz/the-6-best-techniques-for-communicating-clearly-persuasively-according-to-a-speechwriter-for-top-ceos.html