by Robert Glazer, Inc. Magazine, 11/5/18.
… vision and values (V2) combined with methods, obstacles, and measures (MOM). It’s shorthand for some fundamental business processes:
Vision: Defines what you want to do or achieve.
Values: Principles and beliefs that help you pursue the vision.
Methods: Actions and steps to take to get the job done.
Obstacles: The challenges and issues you have to overcome to achieve the vision.
Measures: The ways in which you measure achievement.
V2MOM was the brainchild of Salesforce founder and co-CEO Marc Benioff, who has said that it is “the biggest secret of Salesforce.com’scess.”
In a column explaining the origin of V2MOM, Benioff wrote, “When I was at Oracle, I struggled with the fact that there was no written business plan or formal communication process during our growth phase. In fact, I remember asking Larry Ellison during my new-hire orientation, ‘What is Oracle’s five-year plan?” His response was simple: ‘We don’t have a five-year plan, we barely have a six-month plan. It was our job to figure it out what Larry wanted on our own.”