VISION & Salesforce founder/co-CEO Marc Benioff explains how clarity + alignment in the word “V2MOM” is the key to Salesforce’s success.

by Robert Glazer, Inc. Magazine, 11/5/18.

 vision and values (V2) combined with methods, obstacles, and measures (MOM). It’s shorthand for some fundamental business processes:

Vision: Defines what you want to do or achieve.

Values: Principles and beliefs that help you pursue the vision.

Methods: Actions and steps to take to get the job done.

Obstacles: The challenges and issues you have to overcome to achieve the vision.

Measures: The ways in which you measure achievement.

V2MOM was the brainchild of Salesforce founder and co-CEO Marc Benioff, who has said that it is “the biggest secret of Salesforce.com’scess.”

In a column explaining the origin of V2MOM, Benioff wrote, “When I was at Oracle, I struggled with the fact that there was no written business plan or formal communication process during our growth phase. In fact, I remember asking Larry Ellison during my new-hire orientation, ‘What is Oracle’s five-year plan?” His response was simple: ‘We don’t have a five-year plan, we barely have a six-month plan. It was our job to figure it out what Larry wanted on our own.”

This led Benioff down the path to examining what great companies do differently. He found that the discussions kept coming back to the themes of clarity and alignment. 

Read more at … https://www.inc.com/robert-glazer/marc-benioff-says-these-4-principles-are-key-to-salesforces-success-heres-how-to-use-them.html