by Jeff Brumley, Baptist News Global, 6/19/18.
…Data recently released by the Pew Research Center shows Facebook rates fourth behind YouTube, Instagram and Snapchat among young people.
So, should churches with strong Facebook presences follow younger Millennials and the up-and-coming Gen Z into virtual spaces a lot of ministers have barely heard of?
Experts say yes – if they are willing to commit time, money and staff resources to the effort. Leadership must also recognize they may be venturing into territory where hoped-for results, like boosts in attendance, may be elusive.
Simply opening an Instagram or Snapchat account isn’t enough. Ministers must study the platforms and how they work, said Bob Carey, chairman of the department of communication and new media at Gardner-Webb University in Boiling Springs, North Carolina.