INNOVATION & Video of Simon Sinek graphing the “diffusion of innovation” & the “tipping point” at TEDxPuget Sound

Commentary by Prof. B.: As an early adopter (13.5%) I sometimes grow impatient with the slowness brought to the diffusion of innovation by the slow pace of the early majority and late majority.  As Sinek has pointed out, you cannot have a movement until you have attained 15-18% market penetration (the so-called “tipping point”) between the early adopters (me) and my colleagues/students (early majority).  Here is Simon Sinek graphing this relationship in a short 10-minute TEDx talk.

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