NARRATOLOGY & 3 dos/don’ts to creating & telling a “sticky story” #CarolynOHara #Har vardBusinessReview

by Carolyn O’Hara, Harvard Business Review Ascend, 1/17/18.

…What the Experts Say

In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen…

Do:

  • Consider your audience — choose a framework and details that will best resonate with your listeners.
  • Identify the moral or message your want to impart.
  • Find inspiration in your life experiences.

Don’t:

  • Assume you don’t have storytelling chops — we all have it in us to tell memorable stories.
  • Give yourself the starring role.
  • Overwhelm your story with unnecessary details.

Read a case-study and more at … https://www.hbrascend.in/topics/how-to-tell-a-great-story/