NEED-MEETING & A video intro to a “4-stage Need-based Outreach Strategy”

Commentary by Prof. B: I’ve created this video to not only introduce colleagues and clients to the efficacy of a “4-Stage Outreach Strategy,” but also to give my online students a sense of an introduction I would give in a live classroom. The viewer will find a concise intro to why most outreach efforts fail … because they are not holistically incorporating all “4-stages” of an outreach strategy. Plus, my LEAD-600 students will find this a helpful introduction to their classroom assignments on need-based outreach.

©️Bob Whitesel 2017, used by permission only.

You can find more on this in videos and excerpts from my books/articles at the below links (or by just searching for the words “need-based” or “need-meeting” on