BIAS & “Media Echo Chambers” allow persons to reinforce, rather than debate, viewpoints.

by Richard Edelman, 1/15/17.

The 2017 Edelman TRUST BAROMETER finds that … the media, the vaunted Fourth Estate in global governance, plunged in trust this year, distrusted in more than 80 percent of the countries we survey, to a level near government. Media is now seen to be politicized, unable to meet its reporting obligations due to economic pressures, and following social media rather than creating the agenda. Donald Trump circumvents mainstream media with his Twitter account, in this way seeming more genuine, approachable and responsive. Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints. In fact, 59 percent of respondents would believe a search engine over a human editor. It is a world of self-reference, as respondents are nearly four times more likely to ignore information that supports a position that they do not believe in…

Read more at … http://www.edelman.com/p/6-a-m/an-implosion-of-trust/

See also, “Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs” by Matthew Harrington, Harvard Business Review, 1/16/17 at https://hbr.org/2017/01/survey-peoples-trust-has-declined-in-business-media-government-and-ngos

Sincerely,
Bob W.

(Typ@s by Siri.)

Sincerely,
Bob W.

(Typ@s by Siri.)