METAPHOR & Reseach Shows Employing a Story Increases Likelihood of Change from 30% to 85%

by Bob Whitesel D.Min., Ph.D., 9/14/16

CLICK here for my HANDOUT >>> HANDOUT Whitesel – Metaphor (popular) copy regarding how use of a story or “metaphor” increases organizational change from a 30% success rate to an 85% success rate.

SLIDE Metaphor 85% = 30% Change based on Wilcher