VISION & Good/Bad Vision Statements Compared

by Bob Whitesel, D.Min., Ph.D., 3/15/16.

Clients, students and seminar attendees often ask about what a good vision statement looks like. First let’s define what a vision statement is and then look at good (and bad) examples.

Here is a concise comparison between mission and vision statements.

“Envisioning begins by asking ourselves ‘what do we do?’ (our mission statement) and continues by uncovering, ‘where to we believe God is calling our church to go in the future’ (our vision statement).” 1

Here is a fuller explanation. 2

FIGURE ©Whitesel HOUSE DIVIDED 5.1 Mission & Vision Statement Compared p 107 copy

FIGURE ©Whitesel HOUSE DIVIDED 5.1 Mission & Vision Statement Compared p 107.b

Here are some good and some better examples: 3

The following are sample vision statements that have been generationally shaped to promote a Tri-Gen. format (italics are added here for emphasis):

  • “We want to turn pre-Christian people of all generations into fully devoted followers of Christ, through relevant teaching and up-to-date worship.
  • “To build a caring and compassionate congregation that loves people of all ages into a relationship with Jesus Christ through acts of kindness.”
  • Our vision is to reach all generations within the tri-state area with the Good News through culture-current forms of evangelism, worship, teaching and nurture, and to work with other congregations to accomplish these goals.
  • To provide for (city) a Christian fellowship offering teaching and worship opportunities geared to each generation, while respecting our differences and exalting our Lord.
  • The vision of (church name) is to present Christ to the people of (city) in a caring and creative way, that will make disciples of all ages; while offering them a forgiving and open-hearted environment.
  • To simultaneously meet the needs of all generations of people in our community, through biblical teachings and personal lifestyle that will create social action, conscience and responsibility.
  • Our ministry goal is to build relationships to all generations through Christ-centered teaching, quality worship, heartfelt care, personal discipleship and credible leadership.
  • Our church vision is to become a lighthouse to the greater metropolitan area, by addressing the needs of all generations though parallel worship, teaching, and care ministries; which will exalt and honor our Lord Jesus Christ.

And here is a (humorous) example of a bad vision statement:

“First Covenant Church exists for the passion and purpose of inspiring, discipling, equipping and sending out Christ followers with the destiny of transforming the world to the glory of God the Father, Son and Holy Spirit, and fostering a graceful yet convicting church environment in which people of all faith experiences and backgrounds are molded into the image and reflection of Christ, together creating a God-honoring community of authentic worshipers deliberately focused on reaching their community, the nation, the next generation of believers and the world through missions works, innovative programs and prayer.”  And that’s just the first sentence… Read More

You can download below a chapter on the difference between mission, vision and value statements from my book A House Divided: Bridging the Generation Gaps in Your Church.  If this helps you consider supporting the publisher and the author by purchasing the book: House_Divided_Chpt5_Vision©BobWhitesel


  1. Bob Whitesel, A House Divided: Bridging the Generation Gaps in Your Church (Abingdon Press, 2000), p. 240.
  2. ibid., p. 107.
  3. ibid., p. 108.