Executive recruiting firm Korn/Ferry International has discovered that most CEOs and executives start out in the company’s marketing division.[i]
[i] Quoted in Louis E. Boone and David L. Kurtz, Contemporary Marketing, 11th ed. (Mason, Ohio: South-Western Publishing), 2004, xxxix.
For more on marketing for religious organizations see the chapter on marketing by Bob Whitesel in Bruce L. Petersen, Edward A. Thomas and Bob Whitesel (eds) Foundations of Church Administration: Professional Tools for Church Leadership (Kansas City: Beacon Hill Press, 2010), pp. 157-181).
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