Commentary by Dr. Whitesel: Henry Mintzberg, in his classic “Strategic Management Journal” article (see link) pointed out that there are two types of strategies: deliberate & emergent. I explored this difference for the church in my book “Growth by Accident, Death by Planning: How NOT To Kill a Growing Church (Abingdon Press). Here is a brief explanation.
- “Deliberate” strategies are based upon analysis of strengths, opportunities, etc. (i.e SWOT).
- “Emergent” strategies occur when unforeseen opportunities are taken advantage of, sometimes accidentally. Emergent strategies are almost impossible to replicate. But in the church world this is often when we see rapid church growth.
The lesson from Mintzberg’s classic article is to be prepared to take advantage of opportunities, but to spend the majority of your time making deliberate long-term plants.
Strategic Managemtent Journal, Vol. 6, 25 7-2 72 (1985)
Of Strategies, Deliberate and Emergent
Faculty of Management, McGill University, Montreal, Quebec, Canada
JAMES A. WATERS
Faculty of Administrative Studies, York University, Toronto, Ontario, Canada
Deliberate and emergent strategies mnay be conceived as twvoends of a continuumn along which real- world strategies lie. This paper seeks to develop this notion, and So?le basic issuies related to strategic choice, by elaborating along this continum various types of strategies uncovered in research. These includclestrategies labelled planned, entrepreneutrial, ideological, umZ1brella, process, uinconnected, consensuts anld im-posed,
Download the journal article here … http://sjbae.pbworks.com/w/file/fetch/93336366/Mintzberg,%20Waters%20(1985).%20Of%20Strategies,%20Deliberate%20and%20Emergent.%20SMJ.pdf