INNOVATION & Companies that were successful … either launched many innovations early or few innovations late.

Commentary by Dr. Whitesel:  This article points out that when it comes to “diffusion of innovation” that “…companies that were successful … either launched many innovations early or few innovations late.”  Thus companies that launch many innovations (and are not afraid to fail) will have more innovations that survive. These are the “serial innovators” mentioned by XXX.  But the second greatest source of innovation was late movers who carefully studied innovations before they launched them. The lesson is launch many innovation if you can, but if you don’t have that social capital then carefully consider new ideas before you launch them.

by Ronald Klingebiel and John Joseph, Harvard Business Review, 8/11/15.

“…companies that were successful … either launched many innovations early or few innovations late.”

Read more at … https://hbr.org/2015/08/when-first-movers-are-rewarded-and-when-theyre-not

Here is a diffusion of innovation diagram adapted from Gladwell and from http://innovateordie.com.au/2010/05/10/the-secret-to-accelerating-diffusion-of-innovation-the-16-rule-explained/

accelerating-diffusion-of-innovation-maloneys-16-rule