MARKETING & 5 Common Pitfalls in Non-Profit Marketing

by Roman Kniahynyckyj, JULY 11, 2015.

lw_5_pitfallsWhen it comes to increasing donations for your non-profit organization, begging, pleading and coercion are not the answers. In fact these techniques are more likely to turn potential donors away. Here are some solutions to addressing common pitfalls to avoid in online marketing for non-profits…

1) Not Being Social...Pick one channel. Facebook is probably a good place to start. Setting up a social channel isn’t the end though. You may not have a lot of people interacting with you but when someone does ask you a question or comment on your page it’s important you respond appropriately…

2) Not Telling a Story.  Sharing a heart felt story about how donations have been used offers a powerful trigger for other potential donors… Help your website visitors understand and envision the impact of their donations. The more personal stories and long term community impact you can show the more likely you’ll keep people reading and move them towards a donation.

3) Not Creating A Wish List… Creating a non-profit wish list is a useful way to do this. Remember, any ‘ask’ must have a solid rationale for it – if you are asking for a new office computer make sure you let folks know your current computer is almost obsolete or is having trouble running the latest software.

4) Not Offering Social Proof.  In addition to showing where the money goes it’s important to show how the money already raised is being put to work. One of the best ways of offering this sort of social proof is through infographics that can be shared. Infographics are the perfect way to present a variety facts, figures and ideas in an easily digestible format…

5) Not Making it Insanely Easy to Donate.  If your website visitor has to click more once to get to a donation page from any page on your site they’re clicking too much. You will certainly have some visitors landing on your site ready to donate. If someone is ready and willing to donate don’t make it a challenge for them.

Read more at …
http://www.business2community.com/non-profit-marketing/5-common-pitfalls-in-non-profit-marketing-01273107.  (image: http://cdn.business2community.com/wp-content/uploads/2015/07/lw_5_pitfalls.jpg.jpg )