COMMUNICATION & 5 facts about online video, for YouTube’s 10th birthday #PewResearch

Commentary by Dr. Whitesel: “Young people under the age of 29 (82%), blacks (76%) and Hispanics (74%) are most likely to use YouTube, but video use is increasing among all demographics. Video’s ability to communicate body-language makes it the most powerful tool available for communicating any message. Many churches simply upload their worship services and/or sermons, but see from this article for even better ways to use video to communicate an important message.”

by MONICA ANDERSON, Pew Research, 2/12/15

On Valentine’s Day 10 years ago, a group of former PayPal employees founded YouTube as an easy way to find and share videos. Today it’s one of the most visited websites in the world and is widely used by news organizations, politicians and music artists…

Besides big brands, some regular users have amassed a large following. Recently, a trio of YouTube content creators interviewed President Barack Obama on his policy goals. Overall, the video-sharing firm says that 100 hours of video are uploaded to YouTube every minute.

On the company’s 10th birthday, here are 5 facts about YouTube and online video sharing:

2-12-2015 9-39-31 AM1About three-in-ten online adults (31%) posted a video to a website in 2013, up from 14% in 2009, according to a 2013 Pew Research Center report

2Animals – especially cats – are popular subjects of videos to post online, as are everyday people and events… 54% posted a video of an event they attended. But fewer internet users post tutorial videos (30%) or intentionally staged or scripted videos (23%).

2-12-2015 9-41-27 AM3YouTube is the second-largest social networking site, behind Facebook. A 2014 Pew Research Center study of online adults found that three-quarters (77%) of internet users are on Facebook, while 63% use YouTube. Although YouTube has a smaller reach than Facebook, it is more widely used than LinkedIn (25%), Google Plus (24%) and Twitter (21%).

4YouTube is most popular among younger adults, blacks and Hispanics. Like many social networking sites, YouTube is widely used by younger users – 82% of 18- to 29-year-olds used YouTube in 2014, compared with 34% of those 65 and older. Racial and ethnic differences also exist – blacks (76%) and Hispanics (74%) are more likely than whites (57%) to use the video-sharing site.

5Citizens are increasingly using YouTube and other social networking sites to share news-related videos. Twelve percent of social media users have posted their own video of a or the Arab Spring protests.

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