by Bob Whitesel, 2/4/15.
Often when considering a multiplication strategy, leaders wonder how many worship services a church should attempt. Most leaders understand the strategic advantages of offering as many celebration options and styles as feasible.
But how many is too many, and how many are too few? 6 Answers…
The question of type, time, and format of worship celebrations is a very delicate issue. And, without a complete understanding of each reader’s scenario I would be remiss to state here definitively. But, I can give you some general guidelines.
1. Have your services on the weekends if at all possible. These always prove to be better attended (for all generations: builder to organic) than weeknights. And, in my personal survey of client congregations:
- Saturday evenings only have 20% of the attendance you can expect on Sunday mornings.
- 10:30 am on Sunday seems to be the optimum time (for my clients at least) to draw people in.
- Therefore, try to have as many services at 10:30 am on Sunday. This might therefore mean multiple venues, sites, etc. for maximum connection with non-churchgoers.
2. Do not let an occasional teenage service suffice for your adding an emerging/organic church worship celebration. Emerging/organic ministries are more college-level and 30-something in target and draw. Keep high school and college-aged gatherings separate from one another.
3. Analyze your community (I show how to do this in my book “A House Divided,” and to even a greater extent in “CURE for the Common Church”). It is from your community that you will find unreached age and/or people groups and thus whom the worship celebration should be reaching out to.
4. Try to offer as many options as you can, given your person power. In “A House Divided” (Abingdon Press, 2000) I explain how to start a new service:
- By getting a committed core of (a minimum) 50 individuals who will commit one year to this new celebration and then replace themselves.
- If you are offering a modern service and it is 80% full, I would reduplicate that. Or if you have the person power to reduplicate it (even though you are not 80% full) I would duplicate it to reach more people.
- The more options you offer, proportionally more of the community you will attract to the Good News.
- However, if your modern service is less than 80% full and you have another generational or sub-cultural group in the area, you could start a new expression aimed at this new sub-cultural group. In most communities today, a church should offer a traditional celebration, a modern celebration, and an organic/emergent celebration. Then reduplicate these as needed. Times for each should be ascertained from people of these age groups “outside” of the church.
5. Go slow. As you will learn in my book “Staying Power” (Abingdon Press, 2002) or “Preparing for Change Reaction” (Abingdon Press, 2006, chapter 8) research indicates that if you move too fast with new ideas (such as launching a new worship celebration), then you will not get all of your reticent members on board. Feeling left out, or at least circumvented, the reticent members will coalesce into a sub-group someday and you will have two factions. So remember, though you are enthusiastic about offering more worship options after reading this chapter, go slow and get reticent members on board to ensure success.
6. Finally, there is a very good book that goes into this and is one of your recommended readings for this course. It is “How to Start a New Service” by Charles (Chip) Arn. Professor Arn goes into great detail, and to ensure success if you are planning on starting a new celebration, you should get this book. And, Chip Arn is also a faculty for our Wesley Seminary at IWU M.Div. program, teaching for us full time as Professor of Christian Ministry and Outreach.