CHURCH PLANTING & The Frappuccinco Effect: How Starbucks knows the next hot neighborhood

Commentary by Dr. Whitesel: “Ever since Rick Warren set out to plant a church in the fastest-growing suburb of Southern California, church- and venue-planting has looked at growing neighborhoods as ideal locations to launch new ministry. This article tells how Starbucks does it with some lessons for the church too. But let me say that we shouldn’t simply plant churches because the trendy place is the place to be – but rather because of call, prayer and our desire to meet the needs of a community.”

Read more at … http://qz.com/334269/what-starbucks-has-done-to-american-home-values/