SMALL WINS & How to Use the 6 Research Proven Principles of Persuasion

Commentary by Dr. Whitesel: ‘The small BIG’ by Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini is a book based upon solid change research: that small changes eventually add up to big changes. But you must know which small changes will have the biggest impact. And, this goes for changes in your leadership style too. Check out their website http://www.thesmallbig.com/ for a quick overview and then delve into this Inc. Magazine article for practical applications of the book.”

Read more at … http://www.inc.com/bill-carmody/6-clinically-proven-principles-of-persuasion.html