INNOVATION & How To REFOCUS a Ministry That Has Outlived Its Usefulness #ChurchCureBook

CURxE T = Tackle Needs by Refocusing or Creating Ministry Programs.

Article by Bob Whitesel, excerpted from CURE FOR THE COMMON CHURCH: God’s Plan to Restore Church Health (2012), pp. 42-56 (download the chapter below):

Cure T stands for “tackle needs by refocusing, creating or ending ministry” and the term “tackle” is fitting for this may require the most energy of the three cures in this chapter. As we saw earlier long histories and good fellowship often cause a church to focus on congregational needs in lieu of non-churchgoer needs. Thus, churchgoers often focus on ministries they enjoy doing even when these programs are no longer meeting the needs of non-churchgoers. As a result, Cure T is absolutely critical for church health. Therefore, be aware that three tactics will be needed:

  • Refocusing: Some of a church’s programs will need to be refocused to better meet the needs of non-churchgoers.
  • Creating: Some programs will need to be created to meet the needs of non-churchgoers.

Refocusing & Creating Ministries: The A-B-C-D Approach

The key to refocusing or creating ministry is to:

  1. Assemble both canvassers and ministry leaders.
  • The goal is to compile a master list of needs and draw connections to existing ministries or create new ministries that could meet those needs.
  • A convener (i.e. chairperson) should be selected. This will usually be a staff person or the leader of the canvassers. She or he will oversee the A-B-C-D steps.
  • Convene both canvassers and church ministry leaders as soon as possible after the canvassing. Some churches will conduct their canvass on Sunday or Saturday morning and then meet that afternoon. This can allow leaders to consider the results while the conversations are fresh in their minds
  1. Brainstorm a master list of needs.
  • When the canvassers convene after their canvass, everyone shares the needs jotted down.
  • From these lists they create a master list of needs (i.e. those that reoccur with the most frequency on the canvassers’ personal lists).
  • Combine similar needs into categories.
  • Column 2 of Figure 2.8 illustrates how a master list of needs might be categorized from the sample in Figure 2.7.
  1. Correlate needs to ministries the church offers or can start.
  • Just as you brainstormed a master list of categories, now it is time to brainstorm a list of ministries you can refocus or launch to meet needs in each category.
  • Put these ministry ideas in Column 3 of Figure 2.8.
  1. Distribute your list of refocused or created ministries (Figure 2.8) to church leaders.
  • Send this list to all department heads and ministry leaders.
  • Ask them to look over your suggestions in the right column of Figure 2.8 and add their own.
  • Ask them to report back in 30 days with their responses of how their ministry can be refocused to better meet community needs.
  • The report will be received by the staff person or convener who oversees the canvass.

To see the Figures and read the rest of the chapter, download the chapter (not for public distribution) by clicking here:  BOOK ©Whitesel EXCERPT – CURE Chpt 2 HOW OUT

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