METAPHOR & Why Your Brain Loves Good Storytelling #HarvardBusinessReview #Change #Narrative

Commentary by Dr. Whitesel: “This research by Paul J. Zak and colleagues explains why when undertaking organizational change it is important to tie that change to a story, metaphor and narrative. It turns out that stories create in our brains a positive chemical reaction, creating anticipation, excitement and good feelings, (which are helpful when undertaking some new change). Read this Harvard Business Review article for more insight from Zak’s research.”

Read more at … https://hbr.org/2014/10/why-your-brain-loves-good-storytelling/