By Belle Beth Cooper, BufferSocial, 7/16/14
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
… Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.
2. 189 million of Facebook’s users are ‘mobile only’
… Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users.
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
… Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team. Source: jeffbullas.com
4. Every second 2 new members join LinkedIn
… Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing user base.
5. Social Media has overtaken porn as the #1 activity on the web
… Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
… Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience. Source: jeffbullas.com
7. 93% of marketers use social media for business
… Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Source: Social Media Video 2013
8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
… Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time. Source: marketingprofs.com
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
… Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. Source: factbrowser.com 1 and 2
10. 25% of Facebook users don’t bother with privacy settings
… Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect. Source: velocitydigital.co.uk
Read more here … https://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy
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