GENERATIONS & Millennials Are Old News — Here’s Everything You Should Know About Generation Z

by Hayley Peterson, Business Insider Magazine, 6/25/14

  • Gen Z wants to change the world…
  • Advanced college degrees are less important to them…
  • They are more entrepreneurial than millennials…
  • They are digitally over-connected
  • But they prefer to work independently…
  • They prefer home-cooked foods over processed, ready-to-eat meals such as cold cereal, according to a study by The NPD Group…
  • Gen Z-ers spend more money on food and drinks than anything else, and their favorite eatery is Starbucks, according to Piper Jaffray’s most recent semiannual survey of teens
  • They are less active…
  • They lack brand loyalty…
  • Gen Z-ers are close with their families…
  • They communicate with speed and often use emoticons and emojis instead of words…

FIGURE Checklist for Connecting w: Generation Z