STRATEGY & How A SWOT Analysis Relates to a TOWS Matrix #ChurchLeadersMBA

Watkins, M. (27 Mar 2007). From SWOT to TOWS: Answering a Reader’s Strategy Question.

SWOT pic

Harvard Business Review. Retrieved from http://blogs.hbr.org/2007/03/from-swot-to-tows-answering-a-readers-strategy-question/