SOCIAL MEDIA & Researchers say you need to act quickly to win an argument on Twitter

by Rachel Feltman, 3/11/14

But although Twitter may not perfectly mirror the broader population, politicians and marketers can still learn from the way its users behave. Those looking to curry favor with the site’s users need to act quickly—as soon as their name or product enters the Twittersphere—or they’ll miss the best chance they have to sway opinion.

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